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Tuesday, August 17, 2004

Urbane Non-Survival

One desperately wishes to avoid phrases like "shop 'til you drop" or "Ask about our lay-away plan" with this one:
Whether you're in the market for a good night's sleep or the eternal kind, there's now a discount store somewhere that has you covered.

On Monday, Costco Wholesale Corp., better known for bulk chicken and cases of soda, started test marketing caskets along side mattresses at a North Side Chicago store and one in suburban Oak Brook.
[LINK] (and I think somebody at the Yahoo! News site has a warped sense of humour)
Mind you, this little marketing plot (Sorry, I couldn't resist... - EG) probably won't do well in Vancouver, but Robert Louis Stevenson would appreciate it...